Five distinct disciplines, each with unique skills and focus areas, working together across the product lifecycle.
Understanding user needs & behaviours
Visual interface & interaction design
End-to-end design ownership
Holistic experience across touchpoints
Words, structure & communication
Each design discipline has specific phases where they contribute most. Hover over a phase to see which roles are active.
No discipline works in isolation. The strongest outcomes come from overlapping contributions — where research informs structure, structure shapes interface, and content ties it all together. Click any cell above to see exactly how each role contributes in each phase.